Did you know that a whopping 40% of U.S. teens say they’ve been in a car with someone who was using their phone in a way that put them in danger?
In an effort to put an end to texting and driving, DoSomething.Org is launching a new campaign today. But instead of using scare tactics, the non-profit is trying a different approach… Thumb Socks! Yes, you read that right: socks for your thumbs.
1-2-3-4, Do Something declares a Thumb War!
According to research, teens are more likely to talk about difficult subjects when the suggestion comes from one of their peers. That’s why Thumb Wars uses a comical way to tackle a touchy topic. The silliness of the socks eases the tension and can help initiate an important discussion.
Here’s how it works:
- Starting May 20, teens can sign up to share thumb socks with their friends.
- They receive two pairs of thumb socks in the mail (one for themselves, one for a buddy).
- They share the socks with their friend and discuss why they should avoid texting and driving.
- While wearing the Thumb Socks, they snap a photo and upload it directly to DoSomething’s website.
- The Thumb Socks photos are featured in an online gallery.
An added bonus? When teens upload their Thumb Wars photo online, they’re entered to win a $10,000 scholarship.
Encourage your teens to sign up for Thumb Wars today! It’s a simple way to convey an important message. To get started, visit dosomething.org/thumbwars or text SOCKS to 38383
If you need more proof that texting and driving is a cause worth fighting, check out these “It Can Wait” PSAs that were featured on our TeenBeing blog last summer.
Did you know DoSomething.org is the country’s largest not-for-profit for young people and social change? They have 2.35 million members supporting causes they care about. Check out their site for easy and effective ways to get involved!