You’ll have to excuse us for being a little late on this one, as we’ve been letting it all sink in. But approximately two weeks ago, a cultural strategy firm called Sparks & Honey released a hefty 56-page report on the next cohort of American society. In it, they introduce us to “Generation Z” (read: Americans born after 1995) and hunt for insights by pitting its members against the most researched—and arguably the most reviled—generation in American history.
Not surprisingly, the Internet was equally enthralled and unimpressed.
So what does Team Choices think about Meet Generation Z: Forget Everything You Learned About Millennials?