Archive | November, 2013

NYC Girls Are Beautiful the Way They Are

The statistics about self-esteem in girls are grim: 80 percent of 10-year-old girls are afraid of becoming fat. By middle school, 40 to 70 percent of girls will be unhappy with two or more parts of their bodies. 31 percent of girls admit to starving themselves to lose weight, and 48 percent wish they were as skinny as the fashion models they see in the media. The city of New York is trying to do something about it by launching the NYC Girls Project. The goal: To combat the self-image […]

READ ON 0

Today’s Teachable Moment: Even the Strong are Bullied

Until last Monday, Jonathan Martin was an offensive tackle for the Miami Dolphins, which essentially means the 6’4” and 312-pound Stanford grad took physical hits for a living. But when he upped and quit the team due to bullying—a move that meant temporarily sacrificing his lifelong dream of playing in the NFL and giving up a roughly $38,000-a-game salary—he sent a powerful message to young sports fans everywhere: Even the big guys get bullied, and standing up against those emotional blows does not make you any less tough. Let’s back […]

READ ON 0

This Week’s Teen Flaunt: Sarah Embraces Her Height

“How tall are you? How old are you? Do you play basketball?” These are just a few of the subtly presumptuous questions that people—adults and kids alike—ask Sarah, 13, when they meet her. That’s because she’s taller than her peers, a difference that has had its pros (she’s great at volleyball!) and cons (she often looks too old to land children’s theater roles) over the years. Still, she takes it all in stride: Head over to the Teen Flaunt page to read Sarah’s full essay, and check out some of […]

READ ON 0

Got Broccoli? A Vegetable Marketing Experiment

What if a top ad agency, one that works on campaigns for food industry giants like Coca-Cola, used its creative talent to sell broccoli instead of soda? One writer decided to ask them to do just that for his article, “Broccoli’s Extreme Makeover” in the health issue of The New York Times Magazine. And what they came up with is actually pretty good! Using mainstream marketing techniques, the firm created two major campaigns for broccoli that would appeal to consumers in a completely different way than ever before. One campaign […]

READ ON 0

What it’s Really, Really, Really Like Being a Teen

I think that it’s something of a kneejerk reaction to imagine what teens do online as vaguely menacing and verging on dystopic. Part of it is fear of the unknown—unless you’re going to really delve into their business you’re only going to get the broad strokes. A lot of stuff, though, is hidden in plain view. Teens are creating and curating rafts of content, and here are examples that I find really compelling. The first is teenagerposts, an incredibly popular tumblr blog (look above to see an example of one). […]

READ ON 0